Create branding and packaging for three products within a product series. Research required labels for each product and information pertaining to their design. Design a website prototype, social media accounts, a marketing strategy, a promotional video, and a calendar to formulate a strategical marketing system.
Pure & True is a home cleaning brand that focuses on natural ingredients and sustainable practices. The packaging was designed with the sole purpose of transparency, both in a literal and figurative viewpoint. The use of
cool-toned colors and simplistic typefaces is reflective of the brand’s pure ingredients and honest truth. The website for Pure & True is designed for the purpose of selling the products.
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